PRIVACY POLICY

Last updated: April 04, 2025

Effling Kids (“Company,” “we,” “our,” or “us”) is committed to protecting the privacy of children and their parents/legal guardians. This Privacy Policy explains how we collect, use, process, store, and protect personal data in compliance with applicable laws, including but not limited to the Information Technology Act, 2000 (India), the General Data Protection Regulation (GDPR), and the Children’s Online Privacy Protection Act (COPPA).

By accessing or using the Effling Kids mobile application (the “App”), you acknowledge and consent to the practices outlined in this Privacy Policy. If you do not agree with the terms herein, please refrain from using the App.

1. INFORMATION WE COLLECT

We collect and process personal data necessary to provide services through the App. This includes:

a. Personal Information (Collected with Parental Consent):

Parent/Guardian: Full Name, Email Address, Contact Number (optional)

Child: First Name, Age, and Gender (for personalized learning experiences)

b. Device and Usage Data:

IP Address, Device Type, and Operating System

Application Usage Statistics (e.g., time spent, learning progress)

Crash and Performance Logs

c. Automatic Data Collection and Tracking Technologies:

The App may use cookies, analytics tools, and similar technologies to enhance functionality and monitor performance. These tools do not collect personally identifiable information but may store aggregated, anonymized data.

2. PURPOSE OF DATA COLLECTION

We collect and process user data strictly for the following purposes:

Providing Educational Services: Enhancing user experience and personalizing content.

User Account Management: Allowing parents/guardians to create, access, and manage accounts.

Performance Monitoring & Improvements: Ensuring app functionality and identifying errors.

Communication: Sending updates, security notifications, and relevant educational content.

Legal & Compliance Obligations: Adhering to data protection regulations and responding to lawful requests.

3. PARENTAL CONSENT & CONTROL

The App requires verifiable parental consent before collecting any personal data from children under 13 years of age.

Parents/legal guardians may review, update, or request deletion of their child’s personal information by contacting support@effling.com.

Parents may also request that no further data be collected from their child, which may result in limited or restricted access to certain features.

4. DATA SECURITY & PROTECTION

We implement industry-standard security measures to safeguard user data, including but not limited to:

Encryption: All personal data is encrypted during transmission and storage.

Secure Cloud Infrastructure: Data is stored using Google Firebase, which complies with ISO 27001, GDPR, and other global security standards.

Restricted Access: Only authorized personnel with a legitimate business purpose may access personal data.

5. DATA SHARING & DISCLOSURE

Effling Kids does not sell, rent, or trade personal information to third parties. However, we may share user data in the following limited circumstances:

a. Service Providers & Partners:

We may share data with trusted third-party service providers that assist in hosting, analytics, or support services. These entities are bound by strict confidentiality obligations and are prohibited from using personal data for unauthorized purposes.

b. Legal Compliance & Law Enforcement:

We may disclose personal data if required by law or in response to a valid legal request from law enforcement, regulatory authorities, or courts.

c. Business Transfers:

In the event of a merger, acquisition, or asset sale, user data may be transferred as part of the transaction, subject to the same privacy protections.

6. DATA RETENTION POLICY

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy.

If an account remains inactive for 12 months, we may delete associated personal data unless retention is legally required.

Parents may request early deletion of their child’s personal data by contacting support@effling.com.

7. CHILDREN’S PRIVACY COMPLIANCE

As a platform designed for children aged 3-7, we adhere to the following standards:

No Targeted Ads: We do not serve interest-based advertising to children.

No Third-Party Social Media Links: The App does not allow children to interact with social media platforms.

Minimal Data Collection: We collect only essential information to support learning experiences.

8. CROSS-BORDER DATA TRANSFERS

Effling Kids operates globally, and user data may be transferred to servers located outside India. However, we ensure that all international data transfers comply with applicable data protection laws and contractual safeguards.

9. CHANGES TO THIS POLICY

Effling Kids reserves the right to modify this Privacy Policy at any time. We will notify parents of material changes via email or an in-app notification. Continued use of the App after such changes constitutes acceptance of the updated Privacy Policy.

10. Request Account Deletion

1. If you wish to delete your Effling account, you can do so in two ways. First, through the app: open the Effling app, click on the menu icon at the top-right corner, verify that you are a parent, scroll down, and tap on “Delete Account.” You will be asked to confirm the action. Once confirmed, your account will be scheduled for deletion within 15 days. If the request was made by mistake, you can recover your account anytime within this 15-day period by simply logging in again.
2. Alternatively, you may also request account deletion by emailing us at support@effling.com using the same email address you used to create your account. Please include your full name, email ID, mobile number, and your child’s name and age in the email. Upon verification, your account will be permanently deleted within 15 days of the request.

11. CONTACT INFORMATION

For inquiries, data requests, or complaints, please contact:

Effling Kids

Nai Basti, Ganga Ghat, Azad Nagar Unnao, 209861, Uttar Pradesh

Email: support@effling.com