COOKIE POLICY
Last updated January 14, 2026
This Cookie Policy explains how Effling Kids PVT. LTD. (“Company,” “we,” “us,” and “our“) uses cookies and similar technologies to recognize you when you visit our website at https://effling.com (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
Scope of This Cookie Policy
This Cookie Policy applies only to our website (https://effling.com ). The Effling Kids mobile application does not use cookies, web beacons, or similar tracking technologies.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Effling Kids PVT. LTD.) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
Essential website cookies:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
| Name: | TERMLY_API_CACHE |
|---|---|
| Purpose: | Used to store visitor’s consent result in order to improve performance of the consent banner. |
| Provider: | effling.com |
| Service: | Termly View Service Privacy Policy |
| Type: | html_local_storage |
| Expires in: | 1 year |
| Name: | csrf_token |
|---|---|
| Purpose: | Protects against hacking and malicious actors. |
| Provider: | effling.com |
| Service: | Django View Service Privacy Policy |
| Type: | http_cookie |
| Expires in: | 29 days |
| Name: | wglang |
|---|---|
| Purpose: | Stores the visitor’s selected language so that the website is displayed in the correct language on each page load. Without this cookie, the user’s preference would not be remembered across pages. |
| Provider: | app.termly.io |
| Service: | https://www.weglot.com View Service Privacy Policy |
| Type: | html_local_storage |
| Expires in: | persistent |
Performance and functionality cookies:
These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.
| Name: | VISITOR_PRIVACY_METADATA |
|---|---|
| Purpose: | to store the user’s cookie consent state for the current domain |
| Provider: | .youtube.com |
| Service: | Youtube View Service Privacy Policy |
| Type: | server_cookie |
| Expires in: | 5 months 27 days |
| Name: | wpEmojiSettingsSupports |
|---|---|
| Purpose: | This cookie is utilized to enable emoji support on pages using WordPress. |
| Provider: | effling.com |
| Service: | .voices.com |
| Type: | html_session_storage |
| Expires in: | session |
| Name: | __Secure-ROLLOUT_TOKEN |
|---|---|
| Purpose: | is used by YouTube to manage the phased rollout of new features and updates |
| Provider: | .youtube.com |
| Service: | Youtube View Service Privacy Policy |
| Type: | server_cookie |
| Expires in: | 5 months 27 days |
| Name: | yt-remote-device-id |
|---|---|
| Purpose: | Stores a unique ID for the user’s device for YouTube |
| Provider: | www.youtube.com |
| Service: | YouTube View Service Privacy Policy |
| Type: | html_local_storage |
| Expires in: | persistent |
| Name: | ytidb::LAST_RESULT_ENTRY_KEY |
|---|---|
| Purpose: | Stores the last result entry key used by YouTube |
| Provider: | www.youtube.com |
| Service: | YouTube View Service Privacy Policy |
| Type: | html_local_storage |
| Expires in: | persistent |
| Name: | yt-remote-connected-devices |
|---|---|
| Purpose: | Stores a list of connected devices for YouTube |
| Provider: | www.youtube.com |
| Service: | YouTube View Service Privacy Policy |
| Type: | html_local_storage |
| Expires in: | persistent |
Analytics and customization cookies:
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our features are, or to help us customize our Website for you.
| Name: | NID |
|---|---|
| Purpose: | Set by Google to set a unique user ID to remember user preferences. Persistent cookie that stays for 182 days |
| Provider: | .google.com |
| Service: | Google View Service Privacy Policy |
| Type: | server_cookie |
| Expires in: | 6 months |
Unclassified cookies:
These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.
| Name: | __Secure-YNID |
|---|---|
| Provider: | .youtube.com |
| Type: | http_cookie |
| Expires in: | 5 months 27 days |
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of product services. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at info@effling.com or by post to:
Effling Kids PVT. LTD.
Nai Basti, Ganga Ghat, Unnao, 209861 Uttar Pradesh
Uttra Pradesh 209801
India
Phone: (+91)9794783697
